John Paczkowski

Recent Posts by John Paczkowski

D8 Video: Steve Jobs on Why Apple TV Is a Hobby

Three years ago at D5, Apple CEO Steve Jobs described Apple TV as a hobby. And since then, the company has continued to describe the digital media receiver that way. Indeed, COO Tim Cook referred to it that way at a Goldman Sachs (GS) conference in February.

Today Jobs told us why: Apple (AAPL) has no interest in a market that precludes it from rolling out a viable go-to-market strategy.

Below, a video of the anecdote.

More Coverage on the Steve Jobs D8 Speaker Page ยป