Here’s the pitch Steve Jobs is making to media companies: Cut your prices, and I’ll help you move a lot of product.
Speaking at the D8
conference, the Apple CEO said he wants to help save journalism because “I don’t want to see us descend into a nation of bloggers myself. I think we need editorial more than ever.” Ahem. Regardless, “What we have to do is figure out a way to get people to start paying for this hard-earned content.” Okay. So how to do that? “Price it aggressively, and go for volume.”